WEEK 4: SELLING OREGON WINE

Over the past few weeks you’ve learned a lot about Oregon wine. Here are some ideas to put that knowledge to work in the real world.

Hi Everyone!

Over the past few weeks, you’ve learned a lot. You’ve learned about the history of our industry, the measures we take to protect the environment and the forward-thinking labeling regulations that hold our wines to higher standards than other regions. In short, you’ve learned that Oregon wines are different and, as a result, they really shine when they’re shared, sold and served a little differently. This week, I’m going to share some ideas for how you can apply your new Oregon wine knowledge to the real world. 

Cheers,
Bree Stock MW
Oregon Wine Board Education Manager

KEY TAKE-AWAYS

  • Oregon Wine Month begins May 1

  • Register today for the Personalities of Pinot Noir webinar on April 1
  • Answer the weekly Learn Oregon critical thinking questions by April 1

ASSIGNMENT #1:
3 IDEAS FOR SELLING OREGON WINE

1. PARTICIPATE IN OREGON WINE MONTH

Did you know that May is Oregon Wine Month? Take advantage of Oregon Wine Board created POS, programming and events to create a concentrated period of emphasis on your Oregon brands. Help us increase consumer awareness of the exciting wines and stories coming from our corner of wine world while boosting your business’ bottom line. Flip through the deck below to view the Oregon Wine Month programming available to distributors, restaurants and retailers.


2. TRAIN YOUR TEAM AND/OR CUSTOMERS

As you’ve learned this month, Oregon is a nuanced wine region with many interesting stories. The best way to excite your staff about selling Oregon wine on the floor and your customers to purchase it is to share your enthusiasm and knowledge. You can download the presentations we’ve created and use them to teach others.

Download the presentations:
Week 1: Oregon Wine 101 (presentation is located at the bottom of the page and called “The Short Story”)
Week 2: Environmental Stewardship
Week 3: Labeling Regulations

Links to each week of the Learn Oregon curriculum can be found here.

3. YOU TELL ME 🙂

You all are just as much experts on selling Oregon as I am. This week’s critical thinking questions (below) touch on your tips and strategies for selling Oregon wine.

ASSIGNMENT #2: SIGN UP FOR THE WEBINAR

On Monday, April 1 at 10am PST Bree will present a webinar on The Personalities of Pinot Noir:

Pinot noir is the great transmitter of place and is also the great grape of Oregon, comprising 58% of its total planted vineyard acreage. Attend this webinar to explore with Bree Stock MW the key regions in Oregon where Pinot noir is most at home, how the soils, geography, climate, clones, farming and winemaking philosophies reveal themselves in the glass and how Pinot noir’s range of styles can bring depth and diversity to your wine list, shelves or portfolio.

Webinar will be recorded and shared if you are unable to attend the presentation in real time.

REGISTER FOR WEBINAR

Oregon Wine Trail, Los Angeles, May 2018

EXTRA CREDIT:

Attend an Oregon wine event this Spring.

TORONTO | April 9, 2019 | Oregon Wine Trail presented by the Oregon Wine Board | Register

NEW YORK CITY | May 6, 2019 | Oregon Wine Trail presented by the Oregon Wine Board | Register

NEW YORK CITY | May 7, 2019 | Wine From the Edge presented by the Oregon Wine Board & New Zealand Winegrowers Association | Register

PORTLAND, OR | June 2, 2019 | Crush on Oregon presented by the Oregon Winegrowers Association | Register

BOSTON | May 2, 2019 | Pinot in the City presented by the Willamette Valley Wineries Association | Register

CRITICAL THINKING

Let’s put all your newfound knowledge to the test. Submit your answers to the questions below. The deadline to be eligible to win a prize has past but submit your answers to all Learn Oregon critical thinking questions by April 1 to receive a certificate and be listed on our website as having completed the training (you can opt out of being listed if you’d like).

SELECT ANSWERS

We have received over 500 responses from wine trade members all over the world! View a select few that really caught our attention and won this week’s Zalto decanter and Oregon Wine water bottle prizes.

VIEW RESPONSES