WEEK 4: SELLING OREGON WINE

Over the past few weeks you’ve learned a lot about Oregon wine. Here are some ideas to put that knowledge to work in the real world.

Hi Everyone!

Over the past few weeks, you’ve learned a lot. You’ve learned about the history of our industry, the measures we take to protect the environment and the forward-thinking labeling regulations that hold our wines to higher standards than other regions. In short, you’ve learned that Oregon wines are different and, as a result, they really shine when they’re shared, sold and served a little differently. This week, I’m going to share some ideas for how you can apply your new Oregon wine knowledge to the real world. 

Cheers,
Bree Stock MW
Oregon Wine Board Education Manager

KEY TAKE-AWAYS

  • Oregon Wine Month begins May 1

  • Answer the weekly Learn Oregon critical thinking questions by April 1

ASSIGNMENT #1:
3 IDEAS FOR SELLING OREGON WINE

1. PARTICIPATE IN OREGON WINE MONTH

Did you know that May is Oregon Wine Month? Take advantage of Oregon Wine Board created POS, programming and events to create a concentrated period of emphasis on your Oregon brands. Help us increase consumer awareness of the exciting wines and stories coming from our corner of wine world while boosting your business’ bottom line. Visit the Oregon Wine Month Toolkit to view Oregon Wine Month programming available to distributors, restaurants and retailers.

2. TRAIN YOUR TEAM AND/OR CUSTOMERS

As you’ve learned this month, Oregon is a nuanced wine region with many interesting stories. The best way to excite your staff about selling Oregon wine on the floor and your customers to purchase it is to share your enthusiasm and knowledge. You can download the presentations we’ve created and use them to teach others.

Download the presentations:
Week 1: Oregon Wine 101 (presentation is located at the bottom of the page and called “The Short Story”)
Week 2: Environmental Stewardship
Week 3: Labeling Regulations

Links to each week of the Learn Oregon curriculum can be found at the bottom of the page.

3. YOU TELL ME 🙂

You all are just as much experts on selling Oregon as I am. This week’s critical thinking questions (below) touch on your tips and strategies for selling Oregon wine.

CRITICAL THINKING

Let’s put all your newfound knowledge to the test. Submit your answers below.

View Week 4 Questions

SELECT ANSWERS

View responses selected as good representations of how to answer these questions.

VIEW ANSWERS

CONTINUE THE CURRICULUM

Week 1 : Oregon Wine 101
Week 2: Environmental Stewardship
Week 3: Labeling Regulations
Week 4: Selling Oregon Wine