Oregon maintains some of the strictest wine labeling regulations of any state regarding declaration of grape origin and varietal. Learn how to read an Oregon label.
Authenticity and transparency are important when you’re producing a product of place, like wine. This week we’re going to talk about Oregon’s labeling regulations and how to best explain them to your guests and customers.
Oregon’s strict labeling regulations date back to the 70’s when they were the first of their kind in the United States
100% of grapes must be from Oregon if a wine is labeled Oregon
At least 90% of a wine must be made from the variety named on the label
ASSIGNMENT #1: LEARN THE RULES
Early on, Oregon’s winemakers realized they had something special here, something distinct and deserving of distinction in a crowded marketplace. They didn’t have to, but Oregon’s wine industry pressed for labeling regulations stricter than those required by the federal government. It was — and is — a matter of integrity. Recognizing the importance of place and variety in the creation of wines, Oregon’s labeling regulations reflect the approach of its winemakers since the industry’s founding days: principled, honest, clear.
Your first assignment is to flip through the deck below. You’ll learn about the labeling regulations most relevant to selling Oregon.