WEEK 3: LABELING REGULATIONS

Oregon maintains some of the strictest wine labeling regulations of any state regarding declaration of grape origin and varietal. Learn how to read an Oregon label.

Hi Everyone!

Authenticity and transparency are important when you’re producing a product of place, like wine. This week we’re going to talk about Oregon’s labeling regulations and how to best explain them to your guests and customers.

Cheers,
Bree Stock MW
Oregon Wine Board Education Manager

KEY TAKE-AWAYS

  • Oregon’s strict labeling regulations date back to the 70’s when they were the first of their kind in the United States

  • 100% of grapes must be from Oregon if a wine is labeled Oregon

  • At least 90% of a wine must be made from the variety named on the label

ASSIGNMENT #1: LEARN THE RULES

Early on, Oregon’s winemakers realized they had something special here, something distinct and deserving of distinction in a crowded marketplace. They didn’t have to, but Oregon’s wine industry pressed for labeling regulations stricter than those required by the federal government. It was — and is — a matter of integrity. Recognizing the importance of place and variety in the creation of wines, Oregon’s labeling regulations reflect the approach of its winemakers since the industry’s founding days: principled, honest, clear.

Your first assignment is to flip through the deck below. You’ll learn about the labeling regulations most relevant to selling Oregon.


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Download this presentation

ASSIGNMENT #2: READING AN OREGON LABEL

So what do all these regulations means in practices? In this video, Bree breaks down how to decode an Oregon wine label.

View a cheat sheet presented in the video. 

CRITICAL THINKING

Let’s put all your newfound knowledge to the test. Submit your answers to the questions below. The deadline to be eligible to win a prize has past but submit your answers to all Learn Oregon critical thinking questions by April 1 to receive a certificate and be listed on our website as having completed the training (you can opt out of being listed if you’d like).

SELECT ANSWERS

We have received over 500 responses from wine trade members all over the world! View a select few that really caught our attention and won this week’s Zalto decanter and Oregon Wine water bottle prizes

VIEW ANSWERS

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